Colorproof - SignatureBlonde® Violet Shampoo

$49.00 

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Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade. 

Tamarind, Rose Petal & Coconut Essence

• Delivers 96% color retention after 10 washes* 

• Extra gentle cleansing without stripping color 

• Brightens, illuminates, and adds luminous, glossy shine 

• Dramatically increases tensile strength and elasticity while nourishing and smoothing 

• Never dries out hair like typical purple shampoos 

• Provides unsurpassed color and heat protection

 

Key Ingredients

• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color 

• Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening 

• Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine 

• Advanced ColorLast System™ featuring: 

• Chromaveil® and Heliogenol® for full spectrum color protection 

• FlexShield Technology for heat protection up to 450° 

• A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair 

• Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect

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